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13 Principles for How Media Companies Should Use Data
Business content on MediaShift is sponsored by the weekend MA in Public Communication at American University. Designed for working professionals, the program is suited to career changers and public...
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In Digital Media, New Ethical Considerations for the Business Side, Too
Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification,...
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A Closer Look at How Pageviews Have Evolved Over Time
This story was originally published on the Parse.ly blog. Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what...
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3 Types of Impact You Can Visualize With StoryPilot
There are thousands of meaningful ways to create positive change with storytelling, as well as metrics to measure the success of those changes. With all of these possibilities, where do you even start...
View ArticlePulitzer Prizes Boost The New Yorker’s Traffic, But Will It Last?
Earlier this week, the Parse.ly team raised a glass to The New Yorker, where three staff writers took home Pulitzer Prizes for their achievements in American journalism and literature. Congratulations...
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How to Take Advantage of Facebook’s Algorithm Tweak
Facebook is rolling out another newsfeed algorithm change that will affect both personal and fan pages. But don’t panic. This could have a positive impact on news publisher metrics. The new tweak takes...
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Audience Currencies in the Age of Big Data
This post is an adaptation of a longer research paper by Jacob L. Nelson and James G. Webster. Audience ratings data have been of critical importance to marketers and media managers for almost a...
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Stop Saying Pageviews Don’t Matter
There is a common, disparaging discourse surrounding the relevance of the pageviews metric. I’ve heard pageviews called everything from passé to obsolete. Those descriptions may hold true in some...
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